Won't You Be My Neighbor? Marketing Your Hood (Video)

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Won’t You Be My Neighbor?: Marketing Neighborhoods -video

When you place your home on the market you need to make your home as appealing as possible. This doesn’t only have to do with the aesthetics of the home. Another way to make your home more appealing to buyers is to highlight the benefits your surrounds will offer those that decide to purchase it.

Try thinking like a buyer, what would you want to know about a neighborhood before you decide to move in. This will help you create a list of lifestyle benefits your neighborhood will offer to those that purchase the home.

We understand that in some cases your neighborhood may not be appealing for different reasons, or walk able or is across from a stinky factory – we know you can’t change those facts… but try your best to position the benefits of your neighborhood. There is a reason you bought the home. If the only factor that is positive is that it is an affordable neighborhood to get into the market (a ‘starter’ home), than say so. A buyer like you is likely going to buy your home! You can do this!

Walkable Neighborhoods

According to an Oregon based company, City Observatory, there’s a growing demand for homes located in walkable neighborhoods. A Decades-long love affair with commuting from suburban areas, to work in the city is finally over.

The growing demand for walkable neighborhoods is fueled by millennials desiring convenient access to good schools as well as to entertainment options like restaurants and shopping. Another appealing feature for many potential buyers is the neighborhoods access to reliable public transportation.

In a recent survey, fifty-five percent of participants said they would gladly get a smaller house with a small yard if it meant easy access to stores, good schools, and restaurants. Plus, a walkable neighborhood also significantly increases property values, so play up the nearby community benefits if you want to entice potential buyers.

Neighborhood Amenities

Other favorable community amenities include bicycle paths, libraries and parks. These are great bonuses for neighborhoods to  promote a family-friendly atmosphere for buyers with kids. Speaking of kids, living in an excellent school district is another way to showcase your properties potential and substantiate the value of your home.

According to a survey conducted by the Demand Institute half of the participants wanted a pet-friendly neighborhood. In fact, this factor ranked higher than easy access to public transportation and even public schooling.  So if your neighborhood is pet friendly include that as a benefit.

Safety Is Key

You probably shouldn’t start a by saying “there haven’t been any murders here recently”. But safety is a top concern for most home buyers and if you live in a safe neighborhood you may want to point that out. Having said that there’s little one can do to prevent neighborhood violence  but there are safety measures you can adopt before you put your home on the market. Consider studying security features on homes in your neighborhood and adopt what you can, within reason.

If you’re putting your home on the market you need to be sure you’re playing to it’s strengths and while you don’t have control over your surrounds. They become an extended feature of your home as buyers are not just looking at brick and mortar but at the lifestyle your home will offer. If you need help in this regard be sure to speak to a real estate agent.